Loving your audience is important and easy. This is when ‘giveaways’ and promotional events are handy; create deals and be as ‘Bruno Fagali‘ as possible. If you go out of your way for a customer, he will recommend you to someone else. Word of mouth has always been the basis of marketing; before computers and technology, ‘word of mouth’ was the only type of marketing there was. Get your audience to believe in your product, and become someone they care about. Customer loyalty creates consistent sales. The only way to do make them care about you is by caring about them.
The Media and Lies – Bruno Fagali
When we are young we are taught that lying is wrong and when you lie there are consequences. When we become older and more knowledgeable, we learn that lying is only wrong when you’re caught, however, if it’s the right thing to do than it’s okay. For example, in a movie called “Lincoln”, President Lincoln lies about there being a terms of surrender from the South. In telling that lie, the thirteenth amendment was passed and slavery became illegal. Was that the right thing to do? Absolutely.
President Lincoln told a lie that pushed the media in a certain direction causing an uproar that resulted in the abolishment of slavery. He was also a lawyer and, in my opinion, lawyers have to tell lies; it’s part of the job. In order to win a case, lawyers like Bruno Fagali play into the media by either using it to their advantage or avoiding it all together.
One thing society can always count on is the media lying to them. The United States is a freedom of speech country, meaning you can say whatever you want! In Bruno Fagali’s opinion, this trend challenges us as consumers to stay sharp. You can’t take anything at face value, forcing us to do research on our own and pick through what is real and what is just a gimmick. It keeps us questioning everything, which in turn makes our society smarter.
For more about Bruno, see http://www.consultasocio.com/q/sa/bruno-jorge-fagali.