Online reputation should be a priority for any business. Many companies ignore the importance of online reputation until they become victims of a bad online reputation that threatens their business.
To avoid situations that may be costly to your firm, it is crucial that you know how to manage your online reputation to keep your business services running smoothly.
To keep your online reputation, Business 2 Community http://www.business2community.com/b2b-marketing/dos-donts-online-reputation-management-01610453#BKE3mX064tKPRzYu.97 recommends a few practical steps.
1. Claim Your online profile
It is recommended that you claim your business’ online profiles on review sites such as Google or Facebook. Ensure that the email associated with the reports is regularly tracked so that customer reviews are addressed on a timely basis. Ensure that your business profile stays up to date with descriptions, contact information, and links to your website.
2. Activate social media accounts
Besides reviews, your company should have active social media accounts. Address the comments posted on your account and post all relevant information on the enterprise. Avoid fighting negative comments since they have the power to destroy your company’s reputation.
3. Respond professionally to online reviews and social media comments
Use a professional tactical response when addressing all comments and reviews. You should consider online reputation as a customer service extension. Therefore, it is critical that you show commitment while addressing the reports and observations. Ensure that your responses meet the issues of each client in the best way possible.
4. Do not fight back in case of negative review
If you someone leaves a negative review about your company, consider them as your weaknesses and work out to fix them instead of fighting back. Negative comments are a good source of business ideas.
For instance, they might point out market gaps that your company is not serving, which helps you improve your service delivery. Additionally, they provide a platform to show how you can handle your customers. Bad reviews are a customer’s honest way of informing you about your business and its brands.
5. Ask your customers to review your business
You should ask your customers to give comments about your business online. Clients will always give positive reviews when satisfied with the services received. Address them with expertise to avoid dissatisfaction which invites online defamation.