The article: “How Our Company, Status Labs, Repaired its Own Reputation” from the Huggington Post Blog is features Darius Fisher, president and co-founder of Status Labs, an online reputation management firm, discussing the irony of his own company’s turmoil and strife in struggling through their own reputation crisis both online and physically.
Fisher explores the circumstances regarding Status Labs’ decline into negative reception through the behavior and performance of a former executive officer of the company. The actions of an executive officer single-handedly landed Status Labs on a rapid downward spiral of public reputation and into the hands of negative press and finally hatred.
The absolute irony of these events is noted by Fisher in the article. It is the solitary goal of a company such as Status Labs to improve, revive, stimulate, or sway the reputation of a business or company that needs a sort of “second chance”. The industry of online reputation management is widely criticized and spoken of negatively, according to Darius Fisher; however, Fisher argues said negativity with the realization that: in order to properly aid the reputation of a hindered business, behavioral alteration must occur and the initial cause of poor public reception must be thoroughly addressed and corrected. If a company fails to keep itself “in check”, the efforts of online reputation management firms such as Status Labs are rendered futile and ineffective by the shortcomings of the companies and businesses employing said services.
Over one-thousand businesses, service providers, and companies have been assisted in the reestablishment of their social reputations by Status Labs, boasts Fisher. And yet, up to the events resulting in the reputation crisis of Status Labs itself, the full potential damage and demoralizing storm cloud that is poor public reception and negative reputation which looms ever overhead had never seemed so daunting or real. According to the Daily Beast, the dangers and consequences of such a reputation have physical effects on workers, officers, and customers. The damage, explains Fisher, is clearly observable in the workplace and anywhere regarding the involved business.
Realization of the effects of poor reputation became clear to Darius Fisher and Status Labs after their own crisis and will assuredly improve the efficiency of their company in the future.
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