For centuries, coffee has been one of the oldest, and beloved beverage, becoming the most consumed drink in the world, but Organo Gold came in with a high-end, innovative product, and then created a new market of coffee-drinkers.
Organo Gold gave coffee a healthy twist by adding in three ingredients: Green Tea, Grapeseed Oil, and Ganoderma Lucidum. In fact, over the years, the company has definitely changed the way we approach our coffee brew. Do we choose the beverage based on staying alert, and providing stamina throughout the day, or are customers seeking a healthier approach to consuming coffee. View Organo Gold’s profile on Amazon.com.
— ORGANO™ (@OrganoGold) February 8, 2018
Becoming A Best-seller
Founder, Bernardo Chua conceived and developed Organo Gold, and in 2008 he marketed a balanced blend of premium arabica beans, complimented with a healthy dose of antioxidants. Chua was convinced that a product like Organo Gold, characterized not only by high quality beans, but taking a neutriceutical approach, with a different taste, could attract new consumers and penetrate the market. He gave life to a different type of coffee brew and within a year, his direct selling approach skyrocketed.
A Neutraceutical Coffee Blend
Organo Gold beverages contain Ganoderma Lucidum, also known as Reishi mushroom, a red fungus known for its healing properties. Reishi mushrooms are widely referred to as “medicinal mushrooms” because of their long history of medical use, particularly in the traditions of oriental medicine. There are hundreds of laboratory studies that clearly document the medicinal properties of Reishi mushrooms. Studies suggest that Reish mushrooms are immunity boosters, in the sense that they assist the regenerative capacity of our body to strengthen, heal, and fight various disease.
Like most mushrooms, Reishi offer a distinguished assortment of phytonutrients. This also includes beta-glucans and long-chain polysaccharides. In addition they are a good source of manganese, vitamin B6, niacin, choline, fiber, vitamin D and folate. The benefits of this mushroom includes anti-cancer properties, cholesterol reduction, help regulate blood pressure, they help reduce the risk of chronic oxidative stress, they help balance blood sugar levels, and they have anti-inflammatory effect and help diminish allergies. Clinical studies are on-going as doctors find new ways to utilize Reishi. Visit crunchbase.com to know more about Organo Gold.
Chua cleverly used his upbringing and knowledge of traditional Chinese medicine to invent a healthy beverage, which has reshaped how we view coffee.
It remains to be seen what else Organo Gold can create, but it’s possible to anticipate greatness from such an innovative company.