Fabletics-Bringing its A-Game
Fabletics has become a top brand when it comes to athleisure. They are able to compete with major companies such as Amazon and are growing at an impressive rate. It wasn’t always an easy ascent into a well-known brand, however, and Fabletics has grown gradually. Fabletics has grown to be worth $250 million and is getting more members by the day.
Consumers have long believed that the more an item costs, the more value it has but Fabletics has proved that you can have the best of both worlds. Fabletics offers personalized service and great quality clothing at a price that pretty much anyone can afford. Their Lifestyle quiz makes it possible for Fabletics to tailor and customize to the needs of every one of their members. This personalization and what the member answers about their lifestyle and preferences helps Fabletics to know what is selling and what is not. Kate Hudson is very involved in her company, and she adjusts her athleisure clothing line constantly so that what sells is available and what is not selling gets pulled.
Fabletics already has stores located in Hawaii, California, Florida, and Illinois and the company plans on opening more. Fabletics has chosen to really get to know its members and because of this 30 to 50 percent of women who shop their stores are already members with another 25 percent becoming members in-store. Unlike the competition who lose out on sales because of “showrooming,” Fabletics uses “reverse showrooming” to become even more successful. Since their clothing is already priced at a level that people can afford, there is no need for shoppers to browse and try to get a better deal elsewhere. Plus, Fabletics offers clothing that is very unique as well as personalized to every customer.
Kate Hudson has a talent for design, and she enjoys being very involved in her company. Her humble persona also makes it easy to work with her, and she is also very active which is a great endorsement for her athleisure clothing company.
Fabletics has not gone unnoticed, and celebrities like Demi Lovato have fallen in love with the brand and what it stands for. Fabletics is much more than just trendy athleisure. Fabletics is all about empowerment and embracing the body that you have. Fabletics continues to grow in popularity and prides itself on providing not only convenience but a great product that real people can afford.