When it comes to beauty, there are makeup pioneers who aren’t afraid to create something bold and new. Take Doe Deere, for instance. She’s the CEO and founder of Lime Crime cosmetics, a brand that favors bright, opaque and modern lipsticks, eye shadows and liners.
Doe Deere was already offering fans around the world her radical color base and concepts of bright blue lipstick, for example. It took a while for traditional attitudes about cosmetics to lighten up, but then people started seeing stars on the red carpet like Lupita Nyong’o wearing blue lipstick, and then Kylie Jenner and several others.
Lime Crime had made it to the forefront, and it was suddenly alright for women to wear such bold, different shades in public. Doe Deere should get the credit for that, but she doesn’t mind. Doe Deere is creative and smart, and she just keeps doing her thing, offering young women and men a different cosmetics experience.
Doe Deere has often said in interviews that her makeup line is empowering to those who put it on. Her makeup is made with bold opacity in quality design and allows the wearer to experiment and create their own concept of what’s beautiful.
Lime Crime appears to be the originator of the liquid-to-matte lipsticks that so many brands are now starting to copy. Doe Deere’s Velvetines lipsticks glide on like silk and dry soft to the touch like velvet. Nicki Minaj and Katy Perry have been photographed in Lime Crime lipsticks, looking glam and sexy, and there are gorgeous shades to choose from. Consider Lime Crime lipsticks in stunning Metallic Gold, Green, Blue, Electric Lavender, and then there are her new Velvetines lip duos like Raven and Marshmallow.
Doe Deere started her company in 2008, because she could not hunt down a good enough variety of brightly colored makeup. That was her signature- “Go big and bold, or go home.” Doe Deere enjoyed having candy-colored hair and vivid fashion, so the makeup collaboration seemed like the next natural step in Doe Deere’s world.
It was a slow, steady climb, but now Doe Deere and Lime Crime are stealing headlines and selfies on social media like Twitter, Instagram and Snapchat. Doe Deere loves an interactive fan base who can check out the gorgeous rich shades of Lime Crime makeup and share their favorite combinations.
Lime Crime has just exceeded two million Instagram followers.