Actualizing a Goal

The article: “How Our Company, Status Labs, Repaired its Own Reputation” from the Huggington Post Blog is features Darius Fisher, president and co-founder of Status Labs, an online reputation management firm, discussing the irony of his own company’s turmoil and strife in struggling through their own reputation crisis both online and physically.
Fisher explores the circumstances regarding Status Labs’ decline into negative reception through the behavior and performance of a former executive officer of the company. The actions of an executive officer single-handedly landed Status Labs on a rapid downward spiral of public reputation and into the hands of negative press and finally hatred.
The absolute irony of these events is noted by Fisher in the article. It is the solitary goal of a company such as Status Labs to improve, revive, stimulate, or sway the reputation of a business or company that needs a sort of “second chance”. The industry of online reputation management is widely criticized and spoken of negatively, according to Darius Fisher; however, Fisher argues said negativity with the realization that: in order to properly aid the reputation of a hindered business, behavioral alteration must occur and the initial cause of poor public reception must be thoroughly addressed and corrected. If a company fails to keep itself “in check”, the efforts of online reputation management firms such as Status Labs are rendered futile and ineffective by the shortcomings of the companies and businesses employing said services.
Over one-thousand businesses, service providers, and companies have been assisted in the reestablishment of their social reputations by Status Labs, boasts Fisher. And yet, up to the events resulting in the reputation crisis of Status Labs itself, the full potential damage and demoralizing storm cloud that is poor public reception and negative reputation which looms ever overhead had never seemed so daunting or real. According to the Daily Beast, the dangers and consequences of such a reputation have physical effects on workers, officers, and customers. The damage, explains Fisher, is clearly observable in the workplace and anywhere regarding the involved business.
Realization of the effects of poor reputation became clear to Darius Fisher and Status Labs after their own crisis and will assuredly improve the efficiency of their company in the future.

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What I Think About Online Reputation Management

Online Reputation Management has always given some cause to question things. Some feel that the people who advertise this sort of business are actually doing something really good. Others claim that Reputation Management is nothing more than a scheme to bilk companies out of some money.

Ever hear of the big UC Davis Scanadal? You might want to google it. This way you will have some sort of reference as to what we are talking about here. You can actually click right here to find out more about it. Here’s the link.

Well anyway, after this scandal there were many who started calling it into question. It was the UC Davis thing that started giving Reputation Management a bad name, primarily. People began to doubt companies like this, thinking they are only out to get their money.

In truth, companies like this do get a bad reputation. Not all companies are bad – According to this website Reputation Defender is a pretty solid company. Apparently they’re also connected to this company. The trick is seeing past what everyone else assumes and think for yourself.


In order to discuss this, we must first bring up the Sac Bee Report. The reporting job this company did was more or less a “scrub job”. This happens a lot in reputation management. There are many who feel the need to “wipe away pertinent information, just to make one side look better than the other”.

This is one of the biggest things wrong with companies like this. In trying to clean up other companies, they tend to pick sides. They tend to play favorites and only write one side of the story. Every side deserves the right to have their time, so everyone can hear every side. Unfortunately, some companies do tend to skate over certain facts. They do this just to get their name in the paper.

With online management there is sort of “competition mentality”. Some will do anything to get their name as “the hero for a company”. This is okay in theory, but some do tend to take it a bit too far.

The other issue involves the media. The media has become a vicious attack dog, set to bark at anyone or anything that comes its way. The media has been built up to be practically unfair to everything or everyone it touches. The media needs to be a bit more empathetic and sympathetic to what others are going through, so do the people who a writing the pieces.


Both the media and the companies themselves could learn more by being placed in these situations, instead of just writing about them. It’s this lack of emotion that causes many to think badly upon Online Reputation Management, as a whole. The industry itself is not bad, it’s the way the story gets told that tend to hurt everyone involved. It’s not about saving the image. It’s about understanding the image and repairing it for the sake of all involved.

Darius Fisher Of Status Labs Has Solutions

Information on the Internet never goes away. Information circulates in cyberspace for eternity. Some of that information can damage the reputation and the careers of people that exposed personal information and unattractive photos by mistake or just to have fun.


Some internet users do catch those posting missteps and delete them, but there are hackers that have the knowledge and experience to resurrect damaging information and photos once they are deleted. That happens all the time to politicians, actors, and high-profile business people. Darius Fisher, the co-founder of Status Labs has developed an organized solution to the hacking issues. Status Labs has been repairing the damage done by inappropriate information and photos for the last four years. The Austin-based company has offices Sao Paulo and New York, and the main objectives of the company are public relations, reputation management, and digital marketing.


Fisher recently shared some of the steps people can use if they posted photos that may damage their reputation or put their career’s in jeopardy. Fisher told the Huffington Post that there are four ways to handle unfavorable photos on the Internet. The first step is to take a proactive approach. Contact website administers and ask them to take the photos down. This request should be formal, so it conforms to rule specified by the Digital Millennium Copyright Act (DMCA).


The second step is to develop an effective SEO strategy. That means writing articles that can be posted on social media sites that show the positive aspects of career and personal behavior. The third step, according to Fisher, is to hire a public relations firm, and in some cases, a crisis management firm can help guide a person through the reparation process. And the fourth step is to learn from past mistakes. Create passwords that are a mixture of symbols, numbers and uppercase and lowercase words. Use different passwords for different accounts, and check privacy settings on social media sites.


Status Labs has helped people all over the world get their reputations back, and Darius Fisher thinks everyone deserves a second chance. Status Labs develops web material that creates that second chance.

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