Businesses Taking a Stance: Honey Birdette on the Australian Marriage Equality Plebiscite

There has always been the question on whether it is wise for any business to take a stance on controversial issues. Especially considering the risk of such issues dividing customers. Australia’s leading lingerie brand Honey Birdette recently took a bold step in attempting to do this. 60 of the brand’s models and employees recently showed its stand on the marriage equality matter in Australia. They did this by marching in the streets of Sidney.

The workers did this clad in lingerie with signs saying ‘#freethenipple’ and ‘make love, not plebiscite’. This drew a backlash from some members of the public, but others were impressed and liked the idea. Honey Birdette’s managing director and founder Eloise Monaghan, later on, gave a statement concerning the matter. She stated that she understood the brand can be polarising but liked the fact that it sparked a good debate on the goings on out there.

In another matter, Honey Birdette caused a stir with a couple of posters in Rundle Mall. One of the models in the posters had her nipple visible. Most notably, a mother and her adult daughter thought the posters could offend people. Stacey, the daughter, said that she saw the image from two perspectives. One, she would wear the advertised product to please her partner. Two, she thought it was raunchy to some extent considering kids could see it.

Phil Martin, an Adelaide City Councillor, said he believed people had the right to consume whatever they wanted. He, however, added that the images had the potential to offend people in public places. According to him, such images should not be placed outside stores to reduce the likelihood of offending. Another councilor, Anne Moran deemed the posters okay by stating that they were just on edge towards being offensive.