Bradesco Built Up Luiz Carlos Trabuco To Become CEO
Luiz Carlos Trabuco has been a huge factor of influence to the Brazilian financial market for a number of years. This is partially due to the fact that he was chosen to be the fourth Bradesco CEO. In addition to this, Luiz Carlos Trabuco is also responsible for some of Bradesco’s greatest credit deals. Trabuco’s statements to the media often become seen in magazines and also in newspaper headlines. Throughout his decades of work at Bradesco, it can be observed that many important political and business executive leaders have followed his predictions and been able to take advantage of them. This has also contributed to Bradesco’s financial success over his years of service to the bank.
Bradesco has been able to benefit from Luiz Carlos Trabuco’s influence on multiple occasions since he is among its most important and influential leaders, which was responsible for opening doors to Bradesco in the financial market. Luiz Carlos Trabuco is to credit for Bradesco’s success as Brazil’s second largest private bank, which closely trails Itaú-Unibanco, which is Brazil’s largest private bank. Luiz Carlos Trabuco is expected to continue to be a strong influence on the Brazilian financial market.
Luiz Carlos Trabuco wasn’t a surprise in succeeding Márcio Cypriano, who had led Bradesco as its third president since Amador Aguiar, Bradesco’s founder, who was its first president when Bradesco was established in 1943. Luiz Carlos Trabuco had been groomed to fill this position over several decades of working in different positions in order to comprehend Bradesco’s culture. Luiz Carlos Trabuco’s success in many different roles at Bradesco was essential in becoming its leader. Trabuco started working at Bradesco and quickly moved up the hierarchal ladder; by age 47, he took on the role of vice-president of Bradesco. Prior to being vice-president, Luiz Carlos Trabuco managed Bradesco’s private retirement funds as well as its marketing area. When Luiz Carlos Trabuco managed Bradesco’s Insurance branch, Bradesco Seguros, the results that it reached under his leadership is what made him become recognized as a potential leader for the bank. Luiz Carlos Trabuco was able to increase Bradesco Seguros’s market share from 23% to 25%. This sizeable market share growth was responsible for Bradesco Seguros being the source for more than a third of Bradesco’s financial results. Bradesco Seguros’ financial results initially represented 26% of the bank’s income and reached 35% under Luiz Carlos Trabuco’s leadership.
Coincidentally, Luiz Carlos Trabuco and Amado Aguiar, who was Bradesco’s founder, were both born in Marilia, São Paulo. Luiz Carlos Trabuco is the father of three children and is married. He earned a degree in Philosophy at USP (Universidade de São Paulo). Luiz Carlos Trabuco has a very outgoing smile which he is quite famous for as well as a great sense of humor. Almost every banker holds a degree in Accounting, Business Administration, Economy, or Engineering, but Luiz Carlos Trabuco earned a Philosophy degree and also a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Luiz Carlos Trabuco as CEO and president worked hard to make Bradesco become a modern bank. Trabuco began reshaping the bank in the 1980’s when he led the marketing area. Luiz Carlos Trabuco is solely responsible for improving Bradesco’s previously troubled relationship with the media through his marketing strategies.
Before Luiz Carlos Trabuco re-invented Bradesco, it Amador Aguiar’s rules of uniform services for every client. Trabuco rebuilt Bradesco’s banking services concepts. He also extended overdraft protection to qualified clients and created Bradesco Prime agencies, which are specialized in offering differentiated service to high-income clients.
Find more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2016/09/1810520-bradesco-quer-manter-trabuco-na-presidencia-por-mais-dois-anos.shtml