Leonardo DiCaprio is the latest addition to the investor family of a Hippeas brand, a company that manufactures chickpea puff snacks. DiCaprio alongside his investment ship, Strand Equity partners pumped an undisclosed amount into Green Park Brands Inc., the holding company for the Hippeas Brand that is based in Santa Monica.
According to one of the executives who is also the founder of Green Park Inc., Livio Bisterzo, the company carried out a successful investment round that saw it raise over $2.5 million. Without disclosing the worth of DiCaprio’s investment, Livio Bisterzo indicated that part of the investment came from friends and angel investors.
The Hippeas brand of snacks started retailing started retailing early last year. To date, the company has posted over $2.5 million in revenues from the sale of the Hippeas puff snacks. Livio Bisterzo is an asset at Green Park Inc. With his vast experience in business, he has been able to create a distribution process for the Hippeas snacks enabling the product to reach the shops of most retailers quickly.
The new investment from one of the most seasoned actor, Leonardo DiCaprio demonstrates the economic viability of the Hippeas brand. The puff snacks are a healthier option compared to other light meal offerings in the market. With the right and attractive packaging, Hippeas brand has been able to capture the market because it looks trendy. Hippeas puff snacks are not only healthy, but they are also trendy.
Most retail brands such as Albertsons and Starbucks have already incorporated Hippeas on their menus. The snack has also managed to cross the high seas into the United Kingdom necessitating Green Park Inc. to have a regional office in the UK.
Livio Bisterzo, the founder of Hippeas, is of Italian descent, and he resides in Los Angeles in the United States. As a family man with three children, Livio always strives to ensure that he achieves a work-family balance.
With a background in marketing, Livio Bisterzo has been able to come up with some of the most disruptive brands such as Kyoku for Men and Little Miracles. Mr. Bisterzo also boasts of a vast business portfolio that covers different sectors of the economy.
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