There has always been the question on whether it is wise for any business to take a stance on controversial issues. Especially considering the risk of such issues dividing customers. Australia’s leading lingerie brand Honey Birdette recently took a bold step in attempting to do this. 60 of the brand’s models and employees recently showed its stand on the marriage equality matter in Australia. They did this by marching in the streets of Sidney.
The workers did this clad in lingerie with signs saying ‘#freethenipple’ and ‘make love, not plebiscite’. This drew a backlash from some members of the public, but others were impressed and liked the idea. Honey Birdette’s managing director and founder Eloise Monaghan, later on, gave a statement concerning the matter. She stated that she understood the brand can be polarising but liked the fact that it sparked a good debate on the goings on out there.
In another matter, Honey Birdette caused a stir with a couple of posters in Rundle Mall. One of the models in the posters had her nipple visible. Most notably, a mother and her adult daughter thought the posters could offend people. Stacey, the daughter, said that she saw the image from two perspectives. One, she would wear the advertised product to please her partner. Two, she thought it was raunchy to some extent considering kids could see it.
Phil Martin, an Adelaide City Councillor, said he believed people had the right to consume whatever they wanted. He, however, added that the images had the potential to offend people in public places. According to him, such images should not be placed outside stores to reduce the likelihood of offending. Another councilor, Anne Moran deemed the posters okay by stating that they were just on edge towards being offensive.
United Kingdom Vintners, UKV PLC, is a consulting firm with a strong focus on luxury and vintage wines. It is based in Surrey in the UK with a branch office in London. The firm focuses on delivering selected wines to consumers. The company runs as an independent agency as opposed to distributing products from a particular channel. This enables the company to broaden its search for quality and sought-after wines.
The company sources for bonded luxury wines and champagne through a network of traders and brokers. The wines are then offloaded to individual buyers for consumption or held as stocks for sale to the speculative buyers. Specialty wines bought for resale are referred to investment grade wines. They are typically sold through auctions. The price is influenced by available supply, global demand and the popularity of the particular brand.
Just like pieces of fine art or gold bullion, investment grade wine appreciates in price over time. Reputable winemakers must make it. The wine is aged for over twenty-five years. Only about one percent of the total wines produced in the world makes it to investment grade status. UKV PLC stores wine for resale in custom bonded warehouses. This reduces the amount of tax charged to in country consumers.
The storage warehouses enjoy controlled humidity and temperature. This serves to enhance the quality of the wines, therefore, increasing their profitability. UKV PLC is an excellent choice for collectors wishing to augment their investments in wine. Besides operating a brokerage service, UKV PLC also buys vintage wines and holds it as stock for resale. The company sources investment grade and other vintage wines from select vineyards.
This includes the Bordeaux and Burgundy regions in France as well as Spain and Italy. Global demand for vintage and rare wines continues to grow. UKV PLC is well positioned to exploit this growth. Investing in vintage wines is an exciting opportunity. It allows connoisseurs to invest in products they love. It is an excellent mid-term investment. The recommended hold times is five years on average to maximize profitability.
Vintage wines consist of limited stocks. This means their value increases with consumption. UKV PLC runs seasonal promotional campaigns. These serve to educate wine lovers as well as pitch to potential investors in the luxury wine market.