In the entertainment industry, one has to be very passionate and aggressive in order to be successful. This is especially the case in the music industry. The hip hop industry requires a lot of street credentials in order for people to actually take the person seriously in the industry. Among the people that have extensive credibility in the streets is Desiree Perez, also known as Dez. She is someone who has seen a lot of trials and come through it with a toughness and a thick skin that is matched by no one. These are qualities that are required to make it in the industry.
Dez is a trusted associate of Jay Z. She is also very creative and productive when it comes to getting things done. She is not afraid to go anywhere. She can take it to a level further than some of the thugs in the industry who constantly shout their credentials. However, Dez is the real deal when it comes to marketing and effectiveness. Dez is also one of the women who is really good at negotiating deals. All of the major events in the hip hop community have been made possible by Dez.
Among the events that Dez made happen was the Rihanna Samsung event. Dez and the Hova circle is also involved in running the streaming service called Tidal. This streaming service not only shows people what is hot in the industry but also what is up and coming. Therefore, people will be in the know with the upcoming artists. One thing that could be said for Jay Z is that he has an ear for what is going to be hot in the industry. He and Desiree also have a huge influence in the industry. They are always quick to find some new sound that people could enjoy.