The Importance of Advertising With a Business

Advertising is very crucial to the success of a business. In fact, many amazing businesses fail and many great products don’t sell because of a lack of good advertising. Marketing is a large part of a successful business. The only thing is coming up with an advertising campaign that is going to compel customers to buy the product or service.

In the online world, optimization is a large part of coming up with an advertising campaign that is going to bring traffic to the company. Fortunately, companies like White Shark Media are offering to help business owners with their advertising campaigns.

White Shark Media is one particular company that is qualified to offer evaluations to the advertising campaigns. White Shark Media itself is all about making improvements. It accepts feedback from clients and makes needed improvements to their services. Learn more about White Shark Media Review:

Among the pieces of feedback include the effectiveness of ad campaigns, communications, and tools for analysis. White Shark Media has taken the concerns of their clients into consideration. Now their new model of business involves including their clients in every aspect of the setting up of the campaign. After all, the marketer needs to know how to market their products and services so that they will experience greater success.

The specialists at White Shark Media Review have enough experience with setting up an effective ad campaign on AdWords that they are able to evaluate the ad campaigns of anyone that has is already running a campaign. They also offer evaluation services to people who have yet to start an AdWords campaign. Clients will get better insight on what they need to do in order to bring about a successful ad campaign.

White Shark Media is very effective in advertising because they have a vision of the goal. They understand what it would take to get customers interested in the product and services being offered.

They also understand that one of the most important aspects of marketing is going where audiences are very likely to develop an interest in the products and services offered. Targeted audiences are very important. They have the highest conversion rate.

Securus is Changing the Industry

The prison industry is one that has come under increasing levels of scrutiny over the past couple of years. Many states are spending millions of dollars housing inmates, and there is no end in sight. Although the economy has improved recently, many people are worried about the budgets in the future. Reducing the cost of prisons is one of the top priorities in many states around the country. Securus is the leading company in this space. They have a variety of high-tech products and services to offer the prison system. Although there is an initial investment, over time companies tend to save money on their programs.
Inmate Behavior

One of the biggest costs in operating a prison is dealing with inmate behavior. According to PR Newswire’s study, inmates that cause issues are much more costly than those who do not. There are many studies that show inmates that are given privileges are more likely to have good behavior. Some prison systems like Securus are updating their software to help people connect with those inside of prison. The logic behind this is that inmates will have better behavior if they have contact with people on the outside. Although there is an initial investment, better inmate behavior over time generally leads to lower costs.


There has been some backlash against prison systems for making things easier on inmates. Many people feel like funding for prisons should actually be reduced. There are a lot of government programs that need additional funding. Funding the prison system is a bad public relations move, and many states have had to prove that this will lead to lower overall costs in the future. Anyone who is interested in learning about the prison system should research Securus. They have a track record of adding value in this space, and Securus America‘s technology is now leading the industry.


Premier Real Time Communication with Talk Fusion

Bob Reina, the founder and CEO of world leading video marketing company: Talk Fusion recently announced that the company is in the process of launching a web-based real-time communications recorder throughout all of their services (WebRTC).

This “WebRTC” recorder will benefit Talk Fusion customers and users in many ways, most simply: by providing users a means of high speed video recording and boasting “even faster” playback for the likes of personalized video email and video newsletter composition. Talk Fusion founder and CEO Bob Reina explains that the benefits provided to Talk Fusion customers through the implementation of such a real-time communications service do not end here, yet they extend far beyond this. The company has already integrated the web-based real-time communications recorder service into many of their individual services and plans to seamlessly interface the capability into all Talk Fusion services in the near future.

Talk Fusion is one of the very-first or premier companies to implement such WebRTC capabilities into their products. Bob Reina illustrates that placing these features into the, already, wildly successful Talk Fusion products and services is just one of the ways Talk Fusion is using innovation and forward thinking to streamline the connections between business owners and their repeat, new and potential customers, consumers or clients.

The industry and world leading company, Talk Fusion, is built upon the reality that all businesses, both large and small, have consumer bases or clientele. Forming bonds and relationships with the people who use the provided services or products of a business is crucial to successful and continued operation.

Talk Fusion provides its own customers or users with extended means to interact with their customers and clientele on personal levels through seamlessly integrating the communication process into the customer’s daily life, as to not disturb the natural course of their day-to-day routine and responsibilities. Many of such individuals are frequent users of social media and networking apps and websites; therefore, Talk Fusion allows businesses to present information regarding their company, services or products in a fashion that registers as familiar to patrons. The innovation within the services of Talk Fusion is remarkable and produces unwavering results consistently.

Labaton Sucharow Helps SEC Whistleblowers

Labaton Sucharow is a law firm that has set itself up to help people who need to blow the whistle on their employers. This is common because there are SEC violations that people miss, and the only way for them to get noticed is for people to bring them forward. The whistleblower will be in some danger, and they will need to get legal help to make sure that they are getting the help they need. They are entitled to some of the money they recover, and they might need help getting protection.

That is why Labaton Sucharow is there to help people who are going to come forward. Someone who comes forward to report on their employer needs to have the assurance that they will be safe when they are done with the case. These people come forward in ways that are very hard, and they have to be able to file their claim for the money they are owed at the same time that they have to worry about what they will do for themselves or their families.

The people who do this often have a hard time finding jobs, and Labaton Sucharow will be there to make sure that their clients can get jobs. They will be sure to protect their clients, and they will come up with a plan that makes it much easier for their clients to get on in life after they have testified against their employers. Someone who is blowing the whistle is not doing so lightly, and they want to know that they have someone on their side. That is the only way for someone to go to the government with any confidence that things will turn out well. They need to have a lawyer who will speak for them, and they need to be sure that the lawyer is there to manage all their paperwork and court dates for the current case.

The new rules that came out for Dodd Frank are important because they show how much these people can get in a settlement, and it also shows that they are protected under the law when they testify. Someone who wants to blow the whistle needs to find a lawyer to help them, and Labaton Sucharow has been set up just for that purpose. These people are protected, and they are much safer than they have ever been in the past.

Learn more about the SEC Whistleblower Lawyers

Compliance Officers Change the Business Industry for the Better

I have found that an alarming amount of businesses are unethical in many methods of their dealings. One of the ways that they are unethical is in how they handle money or business with their clients. Another issue with many businesses in the corporate world is how people are treated. People are often treated unfairly according to many different criteria. Among the groups of people that are treated less than equally are women. There are issues like sexual harassment in the workplace. Fortunately, there are compliance officers that are addressing the many different issues that people often face in the workplace. Among these compliance officers is Helane Morrison.

Helane Morrison is someone who is very diligent in getting businesses to operate with fairness. Helane Morrison often works the often misunderstood job of a compliance officer. While she doesn’t make the rules, she does try to make sure that the companies follow the rules. She also makes sure that the employees don’t make any type of mistake that could result in severe consequences. In other words, compliance officers are about fairness. Helane Morrison has proven to be an example of fairness. Her experience has helped build her career as an ethical and tough compliance officer.

She has worked under mentors. One of the most influential members in her life was Harry Blackmun. Harry is one person who stood up for the rights of women. As a result, he has received plenty of nasty adversity and threats from people. This is what helped prepare Helane Morrison for the harsh and often brutal world of a compliance officer. Helane has a lot of knowledge and experience when it comes to the law. She has worked for law firms in San Francisco and has proven to be very reliable in her field. Helane has eventually started working with other women in a firm called Hall Capital. She continues to find ways to improve the efficiency of different businesses.

Avi Weisfogel: A Rare Breed

People like Avi Weisfogel are rare in today’s society. He is an unselfish person that is always thinking of others, thinking of ways to help them and make their lives a little easier, and make a difference. He doesn’t do it for the attention or for the acclaim. That isn’t what he is about, at all. He is as genuine as they come. When he says something, he truly means it and stands behind it. That is most certainly the case with his new GoFundMe Campaign in association with Operation Smile. It has the world buzzing, but more importantly, it has them smiling. He knows that not everyone can afford dental procedures. They aren’t cheap and money doesn’t grow on trees.

However, that doesn’t mean that children and even young adults should have to suffer or go without. That, quite frankly, isn’t fair. He wants to make things right. In case you are unfamiliar with Operation Smile, they are an international medical charity which offers free surgical procedures for children. This also applies to available young adults who suffer from cleft palate, cleft lips and other facial deformities. The current goal is $2,000, but with Avi Weisfogel in charge, I have a feeling they are going to make a lot more money than that. That is only the tip of the iceberg.

This isn’t something that Avi Weisfogel has to do. It is something he wants to do and something he is very passionate about and something he knows make a difference in a child’s life or a young adult’s life. So often, we are defined by our smile. It can be the first thing people notice about us, and they can make an unfair first impression on us or dismiss us. By having these procedures, they can feel confident to go on a date, get a job, and do anything. Anything is truly possible and that is the beauty of it. I command Avi Weisfogel for taking time out of his busy schedule to think of others, give back, and look out for the children and young adults of our future.

Brian Bonar: The CEO with a Plan

I don’t know about you, but I sure am getting tired of all of the negative stories out there and the negative publicity. It seems like the world is filled with cynicism and negativity. However, one person is trying to help change that and that person is Brian Bonar, the Chairman and CEO of Dalrada Financial Corporation. He was recently honored with the great Cambridge Who’s Who® Executive of the Year in Finance award.

This is an award he will cherish for quite sometime, that is for sure. It is not every day you receive an award like this. In fact, only two men and two women receive it. In order to get it, you must have done something special. Every day, Brian Bonar is doing something outside-the-box and I know the future is bright for him and his company.

If you look back on his career, you see almost 30 years of professional management experience in the financial sector. This means, he has seen the good times in finance and the bad. He has stuck around through all of them and come out better from them. He is an experienced individual and he uses that experience to guide him in the present and most importantly, in the future. Learn more about Brian Bonar: and

He knows that the sky is the limit for his company because he has an open mind, he’s experienced, and he’s always willing to help out his fellow employees. In fact, many of them help him and that is what makes him a great CEO. He knows when to listen, when to step up, when to back off, and how to handle everything and anything that is thrown the way of his company.

One of the things they look at when giving out this award is leadership qualities. It’s hard to find a better leader than Brian Bonar. He is a tireless worker that doesn’t rest until he gets the results that his clients and customers are looking for when they put their trust in him.

He also has a non-stop motor that doesn’t quit. He has a high moral fiber and always believes in telling his clients the way it is, not just what they want to hear.

He is also all about being positive and looking for solutions. When something comes up, he doesn’t see it as a negative or a problem. He sees it as a chance to look for a solution and turn a negative into a positive. His attitude, hard work, and loyalty have served him well throughout his entire career. He hasn’t had this longevity by accident. If you aren’t good at your job, you will be replaced. He has had it by doing a good job, each and every day.

Click the following links to read more:

TREP Brian Bonar Insider Trades for Trucept Inc
All About Brian Bonar, Leader and Executive


Richard Blair Providing Sound Investment and Wealth Solutions to Clients in Austin, Texas

Wealth Solutions offers top services that allow its clients to grow, protect and manage their assets. Clients find a resourceful partner and advisor in founder Richard Blair. Blair is highly experienced and qualified with several certifications including CAS, CES, RICP and CFS.

Wealth Solutions is an Investment advisory firm that is based in Austin, Texas. It operates as a Registered Investment Advisory (RIA) firm.

The Financial Planning Process Followed by Wealth Solutions

Blair believes that everybody needs a solid plan that allows them to pursue all their financial goals. Therefore, he aims to arm the Austin, Texas, community by providing wealth management services and retirement planning to clients.

Wealth Solutions follows a comprehensive three pillar approach. This allows the firm to quickly discover their client’s financial situation as well as their retirement needs. It is also easy to come up with a holistic plan customized for each client.

Pillar 1: It is specifically designed to help the client lay out their financial roadmap. It identifies their strengths, goals, risk tolerance and growth opportunities. By understanding where a client is coming from, it is easy to help them forge a great financial roadmap to follow.

Pillar 2: This pillar is used to develop a long-term strategy that meets the investment needs of the client. It is tailored to a specific client’s liquidity needs and investment goals. Richard reallocates and manages assets to ensure maximum performance of a client’s portfolio when the market is suitable, while reducing the impact to their client’s investment during negative market periods.

Pillar 3: After determining a client’s goals and establishing strategies to achieve them, Richard meets their insurance needs. This includes long-term care and life insurance as well as annuities.

Richard Blair

Blair’s decision to offer financial services and advice to individuals, small businesses and families was largely influenced by his family’s teaching background. His grandmother and mother were teachers and he got to witness how teaching grows one’s confidence and increases their knowledge. Therefore, together with his love for finance, Blair started Wealth Solutions in 1994 to serve clients around Austin, Texas.

Today, his firm has continued to provide unbiased and objective advice to all clients with no conflict of interest. Richard has gained immeasurable knowledge and skill that allows him to impart financial knowledge and advice to clients enabling them to grow investments and meet their retirement needs.

Learn more about Richard Blair:

Doe Deere’s Lime Crime Makeup Brand Goes Mainstream In A Big Way


When it comes to beauty, there are makeup pioneers who aren’t afraid to create something bold and new. Take Doe Deere, for instance. She’s the CEO and founder of Lime Crime cosmetics, a brand that favors bright, opaque and modern lipsticks, eye shadows and liners.

Doe Deere was already offering fans around the world her radical color base and concepts of bright blue lipstick, for example. It took a while for traditional attitudes about cosmetics to lighten up, but then people started seeing stars on the red carpet like Lupita Nyong’o wearing blue lipstick, and then Kylie Jenner and several others.

Lime Crime had made it to the forefront, and it was suddenly alright for women to wear such bold, different shades in public. Doe Deere should get the credit for that, but she doesn’t mind. Doe Deere is creative and smart, and she just keeps doing her thing, offering young women and men a different cosmetics experience.

Doe Deere has often said in interviews that her makeup line is empowering to those who put it on. Her makeup is made with bold opacity in quality design and allows the wearer to experiment and create their own concept of what’s beautiful.

Lime Crime appears to be the originator of the liquid-to-matte lipsticks that so many brands are now starting to copy. Doe Deere’s Velvetines lipsticks glide on like silk and dry soft to the touch like velvet. Nicki Minaj and Katy Perry have been photographed in Lime Crime lipsticks, looking glam and sexy, and there are gorgeous shades to choose from. Consider Lime Crime lipsticks in stunning Metallic Gold, Green, Blue, Electric Lavender, and then there are her new Velvetines lip duos like Raven and Marshmallow.

Doe Deere started her company in 2008, because she could not hunt down a good enough variety of brightly colored makeup. That was her signature- “Go big and bold, or go home.” Doe Deere enjoyed having candy-colored hair and vivid fashion, so the makeup collaboration seemed like the next natural step in Doe Deere’s world.

It was a slow, steady climb, but now Doe Deere and Lime Crime are stealing headlines and selfies on social media like Twitter, Instagram and Snapchat. Doe Deere loves an interactive fan base who can check out the gorgeous rich shades of Lime Crime makeup and share their favorite combinations.

Lime Crime has just exceeded two million Instagram followers.